The Senior Digital Marketing Specialist will play a key role in establishing and managing digital marketing tools, executing and optimizing digital campaigns, and driving performance through data analysis. The ideal candidate should have a strong understanding of SEO, campaign management, and marketing analytics, along with the ability to work across multiple digital platforms.

Key Responsibilities:

• Collaborate with management to establish and implement digital marketing tools and strategies.
• Manage and optimize digital marketing campaigns across various channels (Google Ads, social media, email marketing, etc.)
• Monitor and analyze campaign performance, providing regular reports and insights for optimization.
• Develop and execute SEO strategies to improve website rankings and traffic.
• Manage CRM tools and databases to enhance customer segmentation and targeting.
• Oversee marketing automation processes and workflows to streamline campaigns.
• Plan, execute, and manage digital paid advertising campaigns, ensuring efficient budget allocation.
• Work closely with cross-functional teams to align digital marketing efforts with overall business goals.
• Produce performance reports using tools such as Google Analytics and other reporting platforms.
• Develop and present campaign plans, performance insights, and optimization recommendations to stakeholders.

Required Skills and Qualifications:

•Atleast 3-5 years of experience in digital marketing, with a focus on campaign management and performance tracking.
• Proficiency in Google Analytics, CRM tools, and database management.
• Strong understanding of SEO strategies and techniques.
• Experience with email marketing platforms and marketing automation tools.
• Hands-on experience managing paid digital ad platforms (e.g., Google Ads, Facebook Ads).
• Strong presentation skills with the ability to communicate data-driven insights effectively.
• Analytical mindset, with the ability to interpret and leverage data for campaign optimization.